The Status of UK Fundraising 2025: A Benchmarking Report for the AI Era

Fundraising is changing in the era of AI—discover the latest sector trends with insights from over 550 nonprofit professionals in the UK.

Returning for the eighth year, our annual Status of UK Fundraising Report explores the current nonprofit fundraising landscape. From drivers of growth to attitudes towards AI, these year-over-year insights provide a detailed overview of the social impact sector in 2025, helping you to understand and benchmark your performance.

In this report, you will learn about:

• Trends in income and the factors driving growth
• The average digital maturity score and its correlation with technology adoption
• Current fundraising challenges and opportunities to enhance your strategies
• The sector’s adoption of AI and nonprofits’ perceptions of its impact
• The levels of technology usage and the factors influencing satisfaction

Download your free report to access invaluable year-over-year benchmarking data