Sisters of Charity of the Blessed Virgin Mary—a group of educators, pastoral ministers, counselors, and advocates for the elderly and immigrants—moved from a one-size-fits-all fundraising approach to a data-driven model. Through their partnership with Blackbaud, Sisters of Charity re-engaged lost donors and increased average gift size by 60%. The group raised nearly $200,000 more through its annual appeal, helping drive mission work further.
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