Video: How Wales Air Ambulance leveraged technology to become more supporter-centric
Like many charities, Wales Air Ambulance had to think on their feet as their income was reduced by 50% due to the Covid-19 pandemic.
In this short video we hear from Mark Stevens, Fundraising Manager at Wales Air Ambulance, as he shares how they’ve had to adapt their approach to fundraising.
Mark touches on the importance of community fundraising and how they use CRM software to keep a finger on the pulse of their supporter relationships.
What you’ll learn:
The changes Wales Air Ambulance made to their Fundraising due to the pandemic
How they utilise their CRM system to make strategic fundraising decisions
Their plans for the future