Fundraising in the UK: Donor Behaviour Insights 2023

Discover the latest trends in Donor Behaviour in the UK with the new Donor Behaviour Insights Report.

As your organisation plans strategies and campaigns for the year ahead, we surveyed over 1000 donors in the UK to understand the motivations of why people give.

Download your copy today and take a deeper look into the behaviour of those who donate to charity, understand why they give, what shapes their preferences and further insights to shape your own plans for the year ahead.

Download the report to learn:

  • Preferred methods of donation

  • Expectations around follow-ups after a donation

  • The difference in preferences amongst age groups and different giver profiles

The Donor Insights Report was made in collaboration with Nepa, expert researchers and data analysts. Find out more at