Donor Retention Toolkit

A Practical Guide to Understanding Your Donor Retention 

Donor retention has been a key consideration for decades, but even more so in recent years. Recapturing a lapsed donor is more difficult and costly than retaining an existing donor, but you need a strategy to get started. This toolkit will help you to analyse your current donor retention and craft your strategy. 

Download this toolkit to learn: 

  • What is donor retention and why does it matter 

  • How to calculate your donor retention and attrition rate 

  • How to benchmark your performance to set realistic goals 

  • And how to get started with crafting successful donor retention strategies 

By understanding donor retention, you are empowered to create more impactful strategies for keeping your donors engaged. Download the free toolkit today.