Social Media Influencers Analytics Software

Harness the power of social media data with Blackbaud Attentively™ social analytics software.

Drive engagement with social media analytics insights.

With Blackbaud, you can see what people in your email file are saying on social media and identify who is influential, to improve targeting and increase engagement. Understand what motivates your constituents, so you can create stronger campaigns that drive action for your cause.


High-impact organisations choose Blackbaud social media analytics software.
Explore their stories and more in our customer story showcase.

Use the power of social media analytics to reach more people.

Social influencers can bring tremendous attention to your campaigns, reach new audiences, and shape important conversations with their dedicated followers.


  • Identify your supporters who have large followings who post often and generate activity on social media
  • Empower your supporters most active on social media to access your best content to drive awareness, signatures, RSVPs, or donations around your campaigns

Take immediate action.

By listening to what your audience is saying on social media, your organisation can understand which issues resonate with them and why.

  • Never miss an engagement opportunity by listening to what supporters are saying and sharing on social media in relationship with your programme
  • Set up customised searches to track your supporters' interests and be alerted when they are talking about a topic related to your cause or organisation
  • Reply to key social mentions on Twitter®, Facebook®, or email through automated processes or individually

Send personalised messages at scale.

Get to know the social side of your audience so that you can segment your communications with social media analytics data and increase conversions.

  • Export social data back into your database, including social mentions, social handles, influence, and social network usage, among many others
  • Create highly segmented lists to target supporters with emails, tweets, and Facebook ads via Custom Audiences with real-time automation
Smart. Integrated. Proven.

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