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Winchester College

Enhance their fundraising and events with Blackbaud NetCommunity™

Winchester College is one of the UK’s leading Independent Schools. With complex database requirements, Marketing and Research Executive, Donna Hale, explains that there are different constituents to take into account on the 10,500 database. These different constituents include the boys in the School, Old Boys (Wykehamists), parents, Governors, Alumni, friends and others.

Challenge

  • Since the merger of Winchester College’s Development and Alumni Departments, there are now over 40 events being run by the College each year.
  • Winchester uses The Raiser’s Edge® to help manage all fundraising activities and gifts and also for research.
  • The College required a web solution to enable it to set up an interactive web site for Alumni, who are scattered around the world.

Solution

  • Winchester College introduced Blackbaud NetCommunity, which has enabled it to set up a web site for Alumni.
  • Alumni can now use the web site for sharing news, making donations, and registering and paying online for events.
  • The fact that regulations regarding taxes and giving vary from country to country has not proven to be a problem and was dealt with easily and efficiently through Blackbaud NetCommunity.

Results

  • Alumni are now actively encouraged to visit the web site, where they can instantly keep up to date with developments at the College, as well as registering and paying for events online.
  • All information is filtered directly back to a person’s record within The Raiser’s Edge.
  • Communications can now be sent out via email instead of the traditional direct-mail approach, saving time and money.
  • Being able to send out emails and encouraging people to visit the web site has had a positive effect on the number of people attending events.
 
 

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