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Digital Services

The web, search, email and social media have become the critical tools that every organisation has to get right. Today digital needs to be at the heart of communications, fundraising and marketing planning - without the right ideas, framework and processes, everything else underperforms.

Digital Review

The market has moved rapidly, hardly allowing for any strategic planning to occur. Most organisations have invested significantly in web-based initiatives and most have done so in a mostly reactive manner, with little strategic context.  As a result, it’s now common for organisations to find themselves with distributed digital infrastructures that are difficultto understand and expand, and tricky to measure.

The Digital Review gives you what you need to rapidly acquire a detailed understanding of your digital ecosystem and assets, and how to move on from identified strengths, weaknesses, opportunities and threats. Our experts have an industry-wide perspective and are able to provide a Digital Review that is powerful, relevant, results-focused, and most importantly, actionable.

The Digital Review will cover your:

  • Objectives: your digital objectives, metrics and performance
  • Reach:the effectiveness of your reach through digital
  • Architecture:how well your digital presence is structured
  • Community: how well your community is structured and cultivated
  • Content: how well your content is creates and utilised
  • Conversion: the effectiveness of your digital activity in converting visitors into members/donors
  • Integration: the integration of your offline and online activity

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Web Design

Launching and managing a world-class website can feel like a world-class undertaking. Fortunately, our team has taken the anxiety and confusion out of designing, building and maintaining hundreds of not-for-profits’ websites. Our experienced designers and consultants will make sure that your site uses the most powerful technology to tell your story simply and effectively, for maximum impact.

Of course, there’s much more to establishing a powerful and effective online presence than just having a website. In addition to helping not-for-profit organisations successfully implement Blackbaud’s Internet products, including Blackbaud NetCommunity, Team Raiser, Luminate Online, and open source CMS platforms such as Drupal, we can help you design an overall online marketing strategy to help meet your organisation’s financial, reach and programme delivery goals.

  • Email Marketing
    Whether you’re looking to develop a complete email marketing program or you just want to improve results from your current program, we can help.
  • Search Engine Optimisation
    It doesn’t matter how good your site is or even how urgent your mission is if people can’t find it to learn more. The team can help ensure your site ranks well in the most popular search engines (Google®, Yahoo!®, MSN®, AOL®, etc.)
  • Web Analytics
    As with other marketing vehicles, you should continually monitor the effectiveness of your website. We can help you see where visitors are coming from, where they’re going on your site, how long they stay and at what point they leave.
  • On-going Design Services
    Many websites are developed using a phased approach and others just need re-visiting from time to time to ensure they continue to make the best impact. The team will help ensure that your website is evolving to meet both your needs and the needs of your supporters.
  • On-Call Services
    The services are also available as packages, allowing you to keep a dedicated client manager on retainer. Rely on our experienced consultants to help develop and maintain professional, nimble, content-rich websites and to design and help implement strategic marketing campaigns.

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Web Development

Blackbaud are pleased to be able to build websites on both our propriety web platforms; Blackbaud NetCommunity, Team Raiser, Luminate Online, and open source CMS platforms such as: Drupal, Umbraco and WordPress.

For clients that wish to retain the smooth integration into existing Blackbaud products that NetCommunity offers, whilst utilising the functionality of open-source platforms – we are able to create seamless websites that use both platforms, giving you the best of both worlds!

Our team can use the design that you have already created to build the website, or a project can be created with our  design team to ensure a unified experience as you move through strategy, design and build with one team at Blackbaud.

For some examples of the wesbites we have built for customers, please have a look at our portfoio.

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Serving the non-profit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organisations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including non-profits, schools and higher education institutions, healthcare organisations, foundations, and other charitable giving entities, and corporations.

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