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Uses eTapestry to Grow Donor Base and Increase Income

Poppyscotland is the leading charity supporting ex-Serviceman and women and their families in Scotland. They provide financial assistance as well as helping to fund specialist services such as long-term care, housing and employment.


  • Poppyscotland made the decision to extend fundraising activities from their once a year Poppy Appeal to focus on a year-round fundraising programme.
  • It was clear that in order to grow income; they would need to significantly develop their donor base as well as continuing to foster strong relationships with existing donors.
  • In order to do this they would need to move from their small Access database to a robust fundraising system to effectively track and manage all donor and fundraising activity.


  • Poppyscotland chose to use eTapestry to manage their fundraising activities because of its flexibility and affordability.
  • eTapestry gave Poppyscotland the flexibility to start off small, yet also had the capability to grow with them as their fundraising demands became more complex.
  • The charity began using eTapestry to manage their Poppy Appeal, then expanding its use to accommodate individual giving programmes, direct mail campaigns, regular giving and gift aid claims.


  • eTapestry has allowed Poppyscotland to grow its donor base from just 5,000 donor records to over 100,000 in the space of just a few years.
  • eTapestry ensures that Poppyscotland can easily engage and communicate with donors, keeping them informed of all relevant fundraising initiatives.
  • With the fantastic growth in donorbase and increased engagement, Poppyscotland has been steadily increasing its income year on year.
  • Reporting and admin tasks are also carried out a lot more efficiently, saving a considerable amount of time for the charity.

Serving the non-profit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organisations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including non-profits, schools and higher education institutions, healthcare organisations, foundations, and other charitable giving entities, and corporations.

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