Poppyscotland - Fundraising & CRM - Blackbaud

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Poppyscotland

Uses eTapestry to Grow Donor Base and Increase Income

Poppyscotland is the leading charity supporting ex-Serviceman and women and their families in Scotland. They provide financial assistance as well as helping to fund specialist services such as long-term care, housing and employment.

Challenge

  • Poppyscotland made the decision to extend fundraising activities from their once a year Poppy Appeal to focus on a year-round fundraising programme.
  • It was clear that in order to grow income; they would need to significantly develop their donor base as well as continuing to foster strong relationships with existing donors.
  • In order to do this they would need to move from their small Access database to a robust fundraising system to effectively track and manage all donor and fundraising activity.

Solution

  • Poppyscotland chose to use eTapestry to manage their fundraising activities because of its flexibility and affordability.
  • eTapestry gave Poppyscotland the flexibility to start off small, yet also had the capability to grow with them as their fundraising demands became more complex.
  • The charity began using eTapestry to manage their Poppy Appeal, then expanding its use to accommodate individual giving programmes, direct mail campaigns, regular giving and gift aid claims.

Results

  • eTapestry has allowed Poppyscotland to grow its donor base from just 5,000 donor records to over 100,000 in the space of just a few years.
  • eTapestry ensures that Poppyscotland can easily engage and communicate with donors, keeping them informed of all relevant fundraising initiatives.
  • With the fantastic growth in donorbase and increased engagement, Poppyscotland has been steadily increasing its income year on year.
  • Reporting and admin tasks are also carried out a lot more efficiently, saving a considerable amount of time for the charity.
 
 

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