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Blackbaud Direct Marketing

  • overview


Blackbaud Direct Marketing, built on Blackbaud’s Infinity technology platform, gives you the tools necessary to manage full marketing and communication life-cycles. You can manage complex, multi-channel marketing campaigns and advanced segmentation strategies. The result provides a high quality and well-coordinated experience for the donor, increasing the likelihood of gaining the critical support to grow your mission.






Customer Stories






Blackbaud Direct Marketing at a Glance:

Taking care of business

Whether you’re campaign planning, budgeting, or executing on a particular marketing strategy, Blackbaud Direct Marketing technology ensures the success of your organisation’s communication plan. Blackbaud Direct Marketing can be integrated with Blackbaud Enterprise CRM or The Raiser’s Edge; allowing you to sustain end-to-end business process support—from acquisition to cultivation to stewardship of major donors.


Realise efficiencies to meet and exceed fundraising goals by investing resources in donor-facing rather than data-facing activities

With Blackbaud Direct Marketing, you will have what you need to:

  • Increase response rates
  • Maximise campaign performance
  • Decrease cost per dollar raised
  • Support end-to-end business processes
  • Control stewardship activities
  • Gain critical insight
  • Explore supporter behavior
  • Manage multi-channel, organisation-wide communication efforts
  • Understand your best performing packages and segments



Serving the non-profit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organisations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including non-profits, schools and higher education institutions, healthcare organisations, foundations, and other charitable giving entities, and corporations.

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