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Highgate School

Benefits from Blackbaud NetCommunity

Highgate School in North London has embraced some significant structural development in the last few years, changing between 2004 and 2006 from an all-boys 13+ entry school to a co-educational 11+ entry one.

This followed the end of boarding in the mid-90s. At the same time, the Foundation Office at the school has taken over responsibility for communications to Highgate’s alumni/ alumnae, in particular through a website and a magazine.


  • Over recent years the School has been working hard to create and nurture strong and supportive relationships with its alumni.
  • The Foundation Office has been using The Raiser’s Edge® as its chosen fundraising database for some time.
  • With a new responsibility for alumni communications the School required a tool that would help to improve online communications.


  • The Foundation Office implemented Blackbaud NetCommunity to help launch a new web site for alumni, as well as a facility to enhance online communication.
  • Integration between Blackbaud NetCommunity and The Raiser’s Edge ensures a complete picture of all alumni is built and maintained, both online and offline.


  • E-newsletters have been introduced, helping to establish more than 1,000 registered users in just six months.
  • Responses to communications have been significantly improved through the personalisation of emails and letters, and the ability for alumni to specify preferences when registering online.
  • Reporting within Blackbaud NetCommunity helps the School to identify trends and better target communications to alumni, resulting in more favourable responses.
  • A significant increase in people attending events has also been seen, reflecting better targeting of potential attendees which was made possible with the improved data gathered from those who have registered.

Serving the non-profit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organisations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including non-profits, schools and higher education institutions, healthcare organisations, foundations, and other charitable giving entities, and corporations.

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