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White Papers

White Papers at a Glance:

Fundraising and Not-for-Profit Marketing White Papers

  • Top Trends in Technology
    This paper looks at how technology can play a key role in efforts to enhance, optimise, or reengineer processes and operations for not-for-profit organisations.
  • Set Your Data Free
    This is a practical guide for auditing your data accessibility status, building data accessibility into your information architecture, and preparing your organisation to get the most from its most critical asset: data.
  • Rent or Buy: Why Not-for-Profits Need Software as a Service
    This paper explores the differences between software as a service and traditional customer/server technology — and the benefits that not-for-profit organisations can reap by taking advantage of the “pay as you go” SaaS model.
  • Protecting Your Supporters’ Personal Information
    This paper discusses how a privacy policy that is communicated at all levels, can help your organisation avoid situations where information is shared and supporter privacy is violated.
  • Before You Leap: What Nonprofits Should Look for in a SaaS Provider
    This paper identifies the foundational selection criteria for not-for-profits to consider when choosing their SaaS partners.
  • The Evolution to SaaS 2.0: Not-for-Profit Impact Report
    This paper explores the future evolution of software as a service, including the changing drivers prompting the buying decision and the requirements SaaS vendors will need to meet to make a successful transition.
  • Raising Money During Challenging Times
    This paper discusses the effects the recession may have on the not-for-profit community, and, most importantly, suggests strategies for continuing fundraising success in these times.
  • Taking Control of Your Annual Fund
    Done correctly, a great annual fund can improve your annual fundraising results, create loyal donors, and identify those people who are most likely to become your best planned giving and major gift prospects.
  • Maximising Marketing to Advance Your School's Mission
    This white paper oulines how integrating departmental functions and fostering internal collaborations can help advance your school's mission.
  • RFM: A Formula for Greater Direct Mail Success
    By ranking the recency, frequency, and monetary returns your solicitations bring, you can increase your gifts while reducing your costs.
  • Jump-Start Your Matching Gift Program
    How to acquire the data, the systems, and the donor cooperation you need to generate more gifts.
  • Embracing Technology for Moves Management® Success
    Every not-for-profit wants to turn prospects into donors — some are better at it than others. What makes the difference? Moves Management.
  • How To Launch a Direct Mail Program
    This white paper explores how to conduct a feasibility study for an organisation’s viability for a direct marketing program, launch a successful direct marketing program, and avoid competing with the major gifts program.
  • All About Lists
    This white paper will explore how to identify the best lists for your program, the process for securing list owner approvals, working with a list broker, common list terms, and more.
  • Why You Need Gift Acceptance Policies
    A wellcrafted policy can help you replace an awkward rejection with a structured discussion and eventual gift that is both meaningful to the donor and appropriate to further your mission.
  • Ask Your Patients for Money? You Bet!
    Every not-for-profit organisation should invest in building its donor file, and healthcare organisations are no exception because the principal source of new donors for any healthcare organisation is its patient database.
  • Ask Your Employees for Money? You Bet!
    Employee donor engagement is just as important as volunteer donor engagement because employees are often your organisation’s best ambassadors — and their support helps foster the support of prospects and donors.
  • Optional Modules for The Raiser's Edge
    This document describes optional modules to customise your Raiser's Edge.

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Internet Fundraising and ePhilanthropy White Papers

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Financial Management White Papers

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Prospect Research White Papers

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Business Intelligence White Papers

  • Business Intelligence for Not-for-Profits
    Not-for-Profit Intelligence™ delivers the sophisticated analysis and insight not-for-profit professionals need to make sound business decisions and demonstrate the value of their services to donors.

Not-for-Profit Management White Papers

Product-specific White Papers

eTapestry

  • A Total Communication System
    A true Web-based solution, or software as a service, provides the ultimate benefit of total adoption and usage.
  • eTapestry Application Security
    eTapestry understands the importance of security and the responsibility that comes with hosting an organisation’s data.
  • eTapestry Executive Summary
    In a very short time, eTapestry has become the leading provider of web-based fundraising software with users accessing their data from all over the world.
  • eTapestry Technology Overview
    The eTapestry application represents the latest in Internet, database, and programming technology.
  • Online Event Registration
    By utilising their websites to promote and register event attendees, not-for-profit organisations can expand their reach, simplify their work, and save time.
  • eTapestry for Organisations with Fewer than 500 Records
    eTapestry is tailored to fit the budget of any size or type of not-for-profit organisation. Our goal at eTapestry is to give every not-for-profit organisation the opportunity to use the latest and most efficient tools for raising funds. If you’re a small organisation with fewer than 500 records, you can even receive eTapestry at no cost!
  • eTapestry and VolunteerHub Integration
    eTapestry now integrates with VolunteerHub, the industry's leading volunteer management software so you can simultaneously improve volunteer and fundraising management.
 
 

Serving the non-profit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organisations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including non-profits, schools and higher education institutions, healthcare organisations, foundations, and other charitable giving entities, and corporations.

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