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Crisis

Boost Their Event Fundraising Using Blackbaud Mobile™

Crisis is the national charity for single homeless people, dedicated to ending homelessness by delivering life-changing services and campaigning for change. Crisis works to prevent people from becoming homeless and advocates solutions informed by research and direct experience.

Challenge

  • Crisis holds an annual ‘Stand up and Rock’ event in order to raise funds to support the charity’s work.
  • Due to the way tickets for the event are sold, Crisis was unable to access donor information and would therefore be unable to contact these donors after the event.
  • Crisis had to find a way to capture donor information to ensure they could build strong and lasting relationships in order to maximise fundraising opportunities.

Solution

  • Crisis decided to use Blackbaud Mobile on the night of the event as a way of generating new donor information as well as additional donations.
  • Blackbaud Mobile enabled members of the audience to send instant donations to the charity via SMS.
  • All information collected via Blackbaud Mobile could be easily transferred into The Raiser’s Edge.

Results

  • Within the first 20 minutes of the campaign going live, 650 text donations were made via Blackbaud Mobile, with a total of 856 text donations made by the end of the event.
  • As a result of Blackbaud Mobile, Crisis raised over £1000 extra from its Stand up and Rock event.
  • In addition, details were captured of 850 new donors who were all added to The Raiser’s Edge, and could be followed up after the event and included in future campaigns.
 
 

Serving the non-profit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organisations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including non-profits, schools and higher education institutions, healthcare organisations, foundations, and other charitable giving entities, and corporations.

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