The Charity for Civil Servants - Case Studies

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The Charity for Civil Servants

Creates New Revenue Streams with Luminate™ Online

The Charity for Civil Servants has been providing help, advice and support to current, former and retired civil servants since 1886.  In 2011 alone, the Charity provided more than £4 million in direct financial assistance, dealing with situations as diverse as helping people seek emergency accommodation, providing respite care and coping with bereavement and illness.  The Charity is quite unique in how it generates its income, as the vast majority of donations are made through payroll giving from Civil Servants themselves.

Challenge

  • It was felt that an overhaul of existing practices and programmes was required in order to better engage with the Charity’s existing donors and encourage new people to donate.
  • The Charity wanted to introduce a programme of events to encourage people to become more involved and to help maximise revenue.
  • To ensure they could capitalise on this, they needed to include as many people as possible, and the only way to do this was to use the power of the internet.

Solution

  • The Charity for Civil Servants implemented Luminate Online, the complete digital marketing solution for not-for-profit organisations.
  • Luminate Online gave the Charity the capability to engage with their supporters in a completely new way.

Results

  • Since going live with Luminate Online, The Charity for Civil Servants has already run their first event, which has far exceeded expectations.
  • Luminate Online has enabled the Charity to generate money and build relationships with people that they weren’t able to do before.
  • The system has already paid for itself in the first year, instead of the planned three years.
  • The Charity for Civil Servants will be introducing three further annual events over the next two years which will all be executed using Luminate Online.
 
 

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