Gifts Online - Grants Management - Blackbaud

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Gifts Online

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Comprehensive Online Grants Management

Take your entire grants management process online.
Gain efficiency, reduce risk and increase collaboration—so you can increase the impact of your giving.

GIFTS Online helps grantmaking organisations of all shapes, sizes and levels of complexity give more efficiently and effectively. From working with your applicants and reviewing proposals, to making awards, tracking progress and more, GIFTS Online provides you with powerful online grants management tools to streamline your giving. It’s the power and robustness you’ve come to expect, coupled with the simplicity of online access—anytime and anywhere you need it. Without installing software. Without the risk of losing your data.


Click here to download the GIFTS Online datasheet.

GIFTS Online helps you to:

Make your work easier
An intuitive, easy-to-use interface, smart workflows, automatic reminder communications and more enable you to spend less time on administrative tasks and more time applying your expertise where it really matters. Plus, with the GIFTS Online Mobile app, you can take your work with you anywhere you need to go!

See how you’re moving the needle
Real-time, anywhere access to giving data combines with dynamic, insight-providing dashboards and advanced standard and ad hoc reporting tools to help you easily understand and improve your results.

Bring people together to make a bigger difference
Grantees, reviewers, board members and organisational leaders can all connect and contribute to your giving processes, making it easier for all participants to collaborate and enhance the impact of your giving.

Work the way you need to work
Significant possibilities for system personalisation—like the ability to easily create your own online grant application and reporting forms, as well as multiple personalized dashboards for each user—let you mold the system to meet your unique needs.

Give your grantees an online grantee portal
A powerful and flexible grantee portal makes it easy for grantees to apply and routinely get the information they need online, streamlining their entire experience with your organisation and helping you take grantee relationship management to the next level.

Get started quickly for fast results
You don’t have to devote a lot of time and energy to putting GIFTS Online in place. We configure the solution for you. It’s fast and easy, so you can see results as quickly as possible.

Grow your grantmaking according to your needs
Significant flexibility allows you to configure the system to meet your needs, and a high degree of scalability lets the system evolve alongside your giving process.

Simplify your budgeting and financial management
Integrated tools allow you to simplify your financial process, payments and reporting.



What Can Hosted Grants Management Do For you?

There’s quite a bit of buzz about the “cloud” and it can be confusing. But the cloud is simple. With GIFTS Online, you use the internet to access a solution that we host at our secure data centre. Blackbaud maintains the solution, stores your data and supports you. No IT needed, and no hassle involved.



CRM Supporter Journey at a Glance:

Step 1: Analyze and Identify

With the intense competition for donors, not-for-profits can’t afford to under- or overestimate a prospect’s capacity and affinity to your organisation. By taking the time to develop a three-dimensional view of your individual supporters, you’ll eliminate risk. In fact, once you develop a profile of your best prospects, you should know what to ask, when to ask, and how to ask because you’ll understand what it is about your mission that engages each of the donor’s you’ve qualified.

Acquisition management and identification doesn’t get any easier. Our solutions can help with:

  • Wealth & Affluence Indicators
  • Likelihood to Give
  • Analytics


Step 2: Segment and Target

Mining your prospect data is a key to success. Modeling factors in the strength of each individual’s relationship with your organisation, such as whether they volunteer regularly, purchase season tickets every year, or sit on your board of directors. Modeling helps you identify and rank the best prospects in your database, regardless of whether they’ve already given to your organisation. This enables you to better understand your donors’ and non-donors’ relationships with your organisation. Once you have the information, you can target your efforts accordingly by turning that knowledge and your creativity into fundraising results.

Complex segmentation and campaign success are enabled through:

  • Data accuracy
  • Custom modeling
  • Segmentation services

Take our new online assessment to find solutions for identifying your best prospects!


Step 3: Engage and Communicate

Times are changing. Supporters are giving via multiple channels (direct mail, web sites, etc). It’s now more critical than ever to have a solid vision of the future or you run the risk of losing supporters. Developing a strategy that enables your organisation to acquire new donors online and offline and subsequently incorporate them into your multi-channel, direct marketing program may be the key to future fundraising success.

There’s more than one way to a supporter’s heart. Our integrated multichannel approach to reaching and connecting includes:

  • Direct Marketing and eMarketing Communications
  • Website and Online Communities
  • Peer-to-peer and Friends Asking Friends event fundraising

eMarketing Solutions

Direct Mail Solutions

As reported in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, “It takes the existence of a robust direct mail program to drive up the retention and long-term value of new donors acquired online. Without the ability to become multichannel givers by renewing their support via direct mail, this group of donors would be worth far less.” Download the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report.


Step 4: Appreciate & Retain

All across the fundraising landscape, donor retention is falling. Is my organisation harvesting, creating, or destroying value? To ensure success, you need to refocus you energies on your individual donors—to understand why each of them cares about your mission.

People give their hard-earned money for a reason; it is up to you to uncover those reasons and engage donors in the manner they prefer. Building a strategy that makes supporters feel appreciated (and even more tied to your mission) will allow you to appreciate and retain loyal donors through:

  • True Supporter Management
  • Major and Planned Giving Moves Management
  • Personalised Communications

To learn more about Moves Management and the best way to use technology to enable your major and planned giving plans, read "Embracing Technology for Moves Management Success."


Step 5: Measure & Manage

Measuring your success and managing relationships give you a better understanding of your donors. We can help you quickly identify opportunities and challenges; evaluate past strategies to get the most out of future plans; share information with members of your organisation; and, ultimately, raise more money to support your mission.




Supporter Relationship Management

More than Donor Management, focus on Supporter Relationship Management

Blackbaud CRM places supporters squarely in the centre of your organisation - by bringing together information from different departments or offices, even from different systems, and combining it in a single source of information about individual and organisational supporters. Blackbaud CRM is the one place where an organisation can showcase the holistic relationship they have with a supporter and where you can begin respecting donor preferences across channels.

To better understand the importance of a holistic supporter view, download the latest edition of the Blackbaud Desktop Reference series, The Supporter Journey.


It’s What You Know and Who You Know

Understanding the relationships between supporters in a database is a key element of operating successful not-for-profit organisations. However, it is just as important to understand how supporters relate to each other. If you are going to approach an individual or organisation to become involved with your mission, it is essential to try and uncover relationships that they may already have with another supporter, person, or organisation, so you can have a warm introduction. Blackbaud CRM provides robust relationship capabilities so you can understand connectivity amongst a group of people and organisations.

Learn more about Blackbaud CRM


Your Supporters Are Unique and Your Solution Should Be Too

Blackbaud CRM is extensible to provide support for other business processes that are unique to each organisation. This could mean configuring a workflow to address unique situations, such as Disaster Relief so that you can easily deploy a team to a remote location and provide them access to the entire solution. In the past, those interactions would have been lost. Or it could be a child sponsorship program or advanced membership program. Blackbaud CRM does not require complex customisation to manage these different types of programmes and donors, just configuration.Each organisation has unique functions that make them quite special and that must be included if you are to have a holistic view of supporters and their interactions.



Multichannel Marketing

Make Every Contact Matter

From social media, peer-to-peer fundraising, and online giving, to eMarketing, and web design, direct mail planning and segmentation, our solutions empower you to deliver on your most challenging communication and fundraising strategies through an integrated approach. Create complete visibility into and control of your multichannel marketing efforts so that you can leverage data from offline campaigns and activities to drive greater success in online initiatives and vice versa. Learn more

Download the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report or watch the video.


Empower Your Supporters through Peer-to-Peer Fundraising

Event participants who use online tools raise six times more than non-users. Mobilise your supporters to raise funds for your events by extending their reach across the Internet with peer-to-peer fundraising solutions like TeamRaiser and Heroix. More than just an event-fundraising platforms, these can support personal fundraising activities such as bake sales and birthday wishes. Turn your participants into social fundraisers with a comprehensive fundraising solution complete with personal and team web pages, email, social media, and mobile tools.

Learn More About Blackbaud's Event Fundraising Solutions


Leverage Tools Necessary to Manage Segmentation, Marketing, and Communication Lifecycles to Build a Strong Direct Mail Program

Blackbaud Direct Marketing will integrate your direct marketing campaigns with your supporter information, so you can plan and set budgets, identify and target high-performing donor segments, get one view of marketing activities, and see real-time performance results.

Learn more about Blackbaud Direct Marketing


Create a true community

It starts by creating your own “house” social network designed specifically with not-for-profits in mind. These online communities, powered by

Blackbaud Social, allow you to get to know your supporters as they contribute stories, engage with each other, and access valuable cause-related information within your network. Blackbaud Social empowers organisations like The Christopher and Dana Reeve Foundation to build highly engaging Support Programs using Social Media to connect supporters, care-givers, doctors and patients

Learn more



Serving the non-profit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organisations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including non-profits, schools and higher education institutions, healthcare organisations, foundations, and other charitable giving entities, and corporations.

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