The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. Maddy Janes, Mass Participation Manager and Product Manager for the Miles for Refugees virtual event explains how it grew over three years, from 177 registrations and £28,000 total profit in Year 1, to over 2,200 registrations and a total profit of £285,000 by harnessing the power of digital through a microsite and behavioural communications
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