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Donor Performance and Benchmarking Benchmarking is all about understanding your donors. What has their behaviour been in the past? What might it be in the future? By understanding your donors, you can make better decisions for better results. What’s more, by comparing yourself to similar organisations, you can see broad trends, accelerate learning, and make more efficient use of your resources.
Target Analytics helps you take a deep dive into your own data to find trends, as well as make comparisons with other organisations. We help you quickly identify opportunities and challenges, evaluate past strategies to get the most out of future plans, share information with members of your organisation, and, ultimately, raise more money to support your mission.
- donorCentrics and donorCentrics Explorer
Transform the historical information you already have in your database into a plan of action for future success. We have solutions that will help you look at your data from every angle, including how you stack up against your peers.
- Scenario Builders
Sure, you can look back at what you’ve already done, but how can you decide what to do next? Our scenario builders help you create predictive forecasting to plan your next move.
- Collaborative Benchmarking
Not-for-profit organisations that participate in donorCentrics in order to understand the performance of their own programme can also choose to benchmark their metrics with peer organisations. Benchmarking helps you distinguish trends that are unique to your organisation from those that are common to all organisations in your group. In addition, donorCentrics benchmarking provides a forum for not-for-profits to exchange effective fundraising strategies.
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