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Zoos and Aquariums
We know that as a busy zoo or aquarium, you’re intensely focused on boosting attendance, building long-term relationships with patrons, and increasing revenue through fundraising and ticketing.
Regardless of the size of your zoo or aquarium, you can use Blackbaud’s Arts and Cultural Solution to grow fundraising, ticketing, membership, and group sales; increase revenue and decrease costs; demonstrate financial accountability; build and strengthen relationships; and manage interactions and track important details with all of your prospects, donors, volunteers, members, visitors, and more!
Learn more about Blackbaud’s Arts and Cultural Solution (PDF), The Patron Edge for general admission organisations, or read on to hear how we help with:
Online Ticketing
Give your patrons the service and convenience they want. Sell tickets when your patrons are ready and willing to buy!
Imagine a world where tickets can be purchased around the clock at minimal cost and with maximum convenience for your clients. Marketing opportunities are endless, and you're understanding your patrons like never before. Sound like nirvana?
It’s already a reality. All of these things and more can be achieved using The Patron Edge Online, a component of Blackbaud’s Arts and Cultural Solution. The Patron Edge Online is a cost-effective solution that can help your organisation easily and systematically build its online presence.
Learn more about The Patron Edge Online for general admission organisations.
Ticketing & Admissions
Arts and cultural organisations depend on ticket sales to raise revenue, so when ticket sellers process orders, getting the details right really matters. And even though every salesperson can potentially handle hundreds of transactions daily, each patron must be treated as a valued customer. That’s why the most successful organisations are turning to Blackbaud’s complete ticketing solution — The Patron Edge — to help manage relationships with the patrons whose support is vital to the success of their missions.
Regardless of the size of your ticketing office or visitor services operation, The Patron Edge is the only solution your organisation will ever need to:
- Manage all ticketing, membership, and subscription sales
- Boost ticket sales and cut expenses
- Build and strengthen relationships with patrons
- Demonstrate increased financial accountability, fostering a positive community image
Read more about The Patron Edge for general admission organisations.
Fundraising
Cultural organizations know that effective fundraising is contingent upon building solid relationships. Contributions begin with good communication and continue only when you maintain a genuine, focused interest in your patrons over time. To cultivate these relationships, you must value the information you collect as your greatest asset.
The Raiser’s Edge defines and streamlines the process of cultivating relationships by helping you manage and sustain an extensive interaction database, differentiating your organization from dozens (or hundreds) more that are vying for the generosity of your patrons.
Find out how The Raiser’s Edge specifically helps arts and cultural organisations (PDF) or check out how The Raiser’s Edge helps all types of organisations.
Membership
Blackbaud’s Membership Management Solution is specifically designed to help arts and cultural organizations attract, retain, and upgrade members. Easy-to-use reporting tools and website management features allow your organization to focus on building and fostering lifelong relationships with your members.
Learn more about Blackbaud's Membership Management solution (PDF).
Internet Solutions
In today’s busy world, it’s easy to lose touch with your patrons. But your ability to help maintain relationships between your supporters carries immense value. By helping them stay connected, you’re helping to maintain your own enduring connection with them. You create a dynamic, two-way communication vehicle to help you stay in touch as your organization and base of patrons and supporters evolve. Often, patrons wish to stay in touch but find your organisation’s communication vehicles — website, email, or direct mail — impersonal, confusing, and frustrating. Without a sense of “belonging” to your organisation, patrons quickly become busy and focus on other organizations soliciting their donations, and you lose valuable financial supporters. But when you provide the vehicle to help them stay connected and make critical next-step transitions, you foster a mutual friendship that benefits both your organisation and your patrons.
Blackbaud® NetCommunity enables your organization to create an interactive online network for patrons and supporters, fostering a sense of connectivity between them and your organization and significantly reducing the amount of time and money your staff must spend on administrative tasks. Best of all, it seamlessly integrates with The Raiser’s Edge®, our comprehensive fundraising and constituent relationship management solution, so you always have a single source of up-to-date patron information across your entire organisation.
With Blackbaud NetCommunity, patrons may visit your website and receive timely, targeted communications at their convenience, wherever they have access to the Internet. When patrons log in, the system creates personalised web pages unique to their interests, with appeals specifically targeted to them. They can communicate with other patrons and search customised directories for other patrons.
Find out more about how Blackbaud NetCommunity can work for you.
Group Sales
In The Patron Edge, Blackbaud’s group sales solution, you can process group sales orders in addition to single ticket sales. For example, if a school group tours your museum as a field trip, you can sell a group of tickets and manage details about the order. With group sales in The Patron Edge, you can take orders for future events without creating the events in advance and change details about the group order, such as dates and number of visitors. You can control capacity and assign guides or resources to events.
Group sales in The Patron Edge offers your patrons the convenience of advanced booking and provides the tools necessary to effectively manage your group sales reservations and collect comprehensive data for group visits and audit order.
With group sales, you can sell admission tickets or general admission event tickets to an entire group at once. You can process the payments at the time of sale, or you can reserve the tickets for the group and accept payment later. Once you make a sale, you can add additional tickets to a group order.
With group sales, you can reserve tickets when a customer selects tickets for a group and postpones paying for them. When the customer is ready to pay, you can easily locate the tickets on the general admission screen and accept and record the payment. If the customer needs to make changes to the order, you can update or delete a reservation. Once you place a reservation for a group order, if the customer needs to add tickets to the group order, you can update the reservation at any time.
Because so many components make a group’s visit with your organization a success, the Group Order Details screen serves as a central location to store all the details about the group order and the group itself. From the Group Order Details screen, you can manage specific details about tickets, contacts, guides, resources, and notes.
Learn more about The Patron Edge and what it can do for you.
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