Strategy and Best Practice

What are the key challenges or areas of concern within your organisation that keep you up at night? Blackbaud Learn can help you stop worrying and start achieving more today.

Your Blackbaud Learn subscription includes access to thought leadership and practical not-for-profit management strategy and best practices. We’ve made our experts, varied by field of expertise, available to show you exactly how to overcome today’s most pressing challenges.

Simply review the curriculum below to find the information you need. Review the content on your own, or better yet, gather your entire staff and complete the coursework together! In most cases, you can download the presentations to reference and share.

Strategy and Best Practice sessions can only be accessed by users with a Blackbaud Learn subscription.

Access your FREE Learning sessions now*!

Fundraising and Marketing

• Easy Mail Merge: One-Click Acknowledgements
  Do you wish you could quickly and easily process hundreds of acknowledgement letters with one simple click? Learn how to streamline gift acknowledgments to the point where a single click can print multiple letter types! Discover best practices for identifying setup requirements for using multiple letter templates, creating a Donor Acknowledgement Letter parameter file using two sample templates and creating Favorites to automatically process acknowledgements.
  
  
• Kick Start Capital Campaigns with Action Tracks
  This class covers the basic rules of using Action Tracks, like how to assign actions tracks as reminders to yourself and peers, synch reminders with Microsoft Outlook and all the basic rules of establishing and using Actions Tracks.
  
  
• Planning and Tracking Appeals
  Are you leveraging The Raiser’s Edge to most effectively plan and track appeals? Learn how to plan and track appeals so you can efficiently manage your fundraising success. You’ll learn how to set goals, segment your appeals using packages, track your progress and more!
  
  
• 2012 Starts Now: Jump Start Your Fundraising
  Jump start next year’s fundraising success by ensuring the correct configuration of The Raiser’s Edge for individual users and guaranteeing streamlined data entry and reporting. Learn how to establish effective Campaign, Fund and Appeal structures, set up Reports to benchmark against goals, and create informative Dashboard panels and a one-stop Homepage that you can share with colleagues! 
  
  
• Multi-Channel Marketing — A Strategic Advantage in a Recession
  
   

Websites, Email, and Online Fundraising

• Websites Demystified
  Discover how your website fits into your communication, interaction and engagement efforts.
  
  
• Email Demystified
  Learn about different types of email communication, ways to build email lists and best practices for getting the most out of your email marketing programme.
  
  
• Online Fundraising Demystified
  Explore the many ways not-for-profits are taking their online fundraising efforts to the next level and beyond the simple “donate now” button.
  
  
• Social Media Demystified
  Dive into ways not-for-profits are using Web 2.0 tools like Facebook®, YouTube™, Flickr®, Twitter® and many more to help engage and communicate with their supporters.
  
  
• Online Metrics Demystified
  This session covers the key online metrics to measure, including what they mean and how to manage them on an ongoing basis.
  
  
• Making the Most of Email Marketing
  This session highlights why email is so effective, how to get started if you haven’t already, how to grow your email address list and much more.
  
• Twitter® for Not-for-profits
  Using real-world case studies drawn from the not-for-profit and commercial sectors, this web seminar covered how Twitter® works, the size of the Twitter® audience, and how to use Twitter® for online community building, advocacy and fundraising.
  
  
• Facebook® for Not-for-profits
  Using real-world case studies, this class covers how Facebook® is useful for not-for-profits, how not-for-profits are using Facebook, Facebook® Pages, Groups, and Causes and how to use Facebook® applications.
  
  
• Not-for-profit Blogging: Tips and Strategies
  This class outlines the impact of a great blog strategy for your not-for-profit.
  
  
• 50 Social Media Tactics for Not-for-profits
  So you've got a social media strategy...now what? This session covers 50 social media ideas you can use to meet your goals. 
  
  
• Social Media Demystified for Independent Schools
  Dive into ways independent schools are using Web 2.0 tools like Facebook®, YouTube™, Flickr®, Twitter®, and many more to help engage and communicate with constituents. Plus, hear real-world examples from Steve Morrill at Loyola Blakefield School. 
   

General Not-for-profit Management

• PCI – The Credit Card Changes that Will Impact You!
  

* Free for any users with a Blackbaud Learn subscription.