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Data Enrichment Services As your prospect and donor pool grows, it gets more and more difficult to keep in touch with each individual. You’re up against old addresses, bad phone numbers, missing donor information, and the list goes on. You need this information to accurately research prospects, invite potential donors to events, ensure direct marketing appeals get to the intended recipients, thank donors, and more. The last thing you want to do is waste time and money on efforts that lead to dead ends because you have bad information.
Our Data Enrichment Services can help you ensure that you get the most out of your cultivation efforts. They are designed to keep you in touch with your supporters and better target your appeals, while saving production and postage costs.
Our services include:
National Change of address (NCOA)
With more than 7 million Britons moving each year, maintaining and accurate and up to date mailing list is increasingly difficult. Inaccurate contact information can cost your organisation considerably through wasted postage, retruned mail and re-mailings and valuable staff time through manual updates to your database. Blackbaud's NCOA service will help you keep up with these changes by providing the most current address information on your donors and prospects. You will see immediate results with timely direct mail delivery and less returned mail.
AddressAccelerator
How many new addresses are being added to your database daily? Avoid frustration and save time with AddressAccelerator. Integrated into The Raiser’s Edge, AddressAccelerator can check the accuracy and validity of addresses as they are being entered. Additionally, AddressAccelerator can print required Mailsort documentation for your mailings saving you money at the post office.
Postcode Address File (PAF)
The Postcode Address File is a complete databse of every address in the UK to which mail is delivered, together with its appropriate postcode. By verifying your address file against the PAF database you can ensure prompt and relieable delivery of your mailshots and communications.
Deceased records
Trying to communicate with a supporter of potentail new donor that has passed away can easily undermine your reputation. Our screening services includes Mortascreen a file against which we suppress your data for deceased people.
Actual Date of Birth
Our services includes date of birth - by appending information of this nature to your database it can help enhamce your fundraising strategies, especially legacy giving.
Mosaic Profiling
Mosaic classifies all consumers in the United Kingdom by segmenting and allocation them based upon attributes to 61 different Types and Groups. The Types and Groups in these profiles paint a rich picture in terms of socio-economic and socio-cultural behaviour. Our reports show your data profiled against these demographic measures in order to help you to determine subsequent communication strategies.
Preference Services
Both the TPS (Telephone Preference Service) and MPS (Mail Preference Service) have been established for a number of years and lists individuals that do not wish to be contacted by telephone and mail respecttively. It is unlawful to call or mail individuals on these lists which can result in fines up to £5,000. All records we enrich include suppression against TPS and MPS.
Electoral Roll
Using PAF (Postcode Address File) and Electoral Roll in combination confirms the presence of an individual at a specific address. The Electoral Roll contains names of individuals who have registered to vote and agree for their names to be used for marketing and verfication purposes.
Goneaways
3.2 million people move every year. Using both public and private data sources the Gone-Away file is a compiled list of individuals at addresses they are known to have moved from. In each case, each move-out is qualified by a move-in to ensure accuracy.
De-duplication
Blackbaud use phonetic matching to ensure there are no duplicates in your database. This allows for any input or spelling errors to be picked up, as well as idebtical matches.
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