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Blackbaud NetCommunity Listed among the top inventions that shaped world history are the printing press, the telephone and the Internet. They all revolutionised the way we communicate but only one of them enabled two-way, or multiple communications — the Internet.
No doubt you already manage many online communications but with Blackbaud NetCommunity there are so many ways to maximise communications, develop social networks, online giving, advocacy and so much more:
Interactive Website Management
If your website is simply a billboard for your organisation, you could be letting valuable support slip through the cracks. And if potential supporters don't feel like they’re a part of your organisation or don’t feel involved when they visit your site, there's a huge opportunity for your competition to do so and get their support, donations and loyalty. But you can prevent that from happening with Blackbaud NetCommunity.
With Blackbaud NetCommunity, you can:
- Build web pages based on templates to ensure consistent look-and-feel and navigation that makes it easy for your supporters to find information and stay current with what’s happening at your organisation.
- Keeping content fresh gives your supporters a reason to come back often.
- Empower your supporters with the ability to communicate through your website using interactive features like document sharing, blogs and message boards.
- Provide supporters with self-service features, such as profile updates, online event registration, and online donations and sponsorships.
Web 2.0 and Social Networking
The web has quickly evolved beyond a medium of information to a worldwide community where like-minded people can find each other, share thoughts and feelings and inspire one another to get involved in an infinite variety of activities and causes. Whether you are ready to facilitate that conversation among your own supporters or just want to learn more about what is going on in the world of Web 2.0, Blackbaud NetCommunity has the tools and the expertise to help you succeed.
With Blackbaud NetCommunity, you can:
- Give visitors a reason to return often by providing a complete user network on your site including the ability for users to send messages, make friends or form groups and upload photos to their accounts.
- Allow website visitors to link their Blackbaud NetCommunity profiles to their Facebook accounts to allow easy picture sharing and encourage flow between the two web communities.
- Make it easier than ever for website visitors to spread your message by providing easy page sharing links for sites like Digg, del.ici.ous, and Facebook.
Complete View of Supporters
Building strong, long-lasting relationships with your supporters requires you to know as much about them as possible. When you approach and interact with supporters, it is important to have all your information in one place and up to date.
Blackbaud NetCommunity provides a complete view of each supporter and contact’s online and offline activity by sharing a database with The Raiser's Edge fundraising software. This gives you the edge in determining the best approach for taking your relationships to the next level.
With Blackbaud NetCommunity, you can:
- Offer your supporters the convenience of self-service tools, including online donations, sponsorships, event registrations, profile updates and more.
- Save time and money and maintain data integrity by not having to re-enter important supporter, profile, gift and event information.
- Build stronger relationships with your supporters and keep them coming back to your website with personalised messages based on their interests and history with your organisation.
- Enhance your not-for-profit marketing campaigns by segmenting your supporters to offer personalised communications — online and offline.
- Communicate organisational effectiveness and meet your goals by achieving a holistic view of the health of your organisation using extensive reporting and analysis tools, drawing on information and statistics from your Raiser’s Edge database.
Personalised Direct email and eCampaigns
Personalise your marketing communications and make every message count. Targeted email messaging reaches the right audience, with the right message, at the right time. You’ll see greater support for your organisation and happier supporters — all while watching your overall marketing costs decrease.
With Blackbaud NetCommunity you can:
- Personalise every message and treat every supporter as an individual.
- Use the eCommunications Center to manage all online communications, including design templates, targeted recipient lists, personalisation options and the ability to send messages automatically or at any scheduled time.
- Coordinate your online and offline messages so you communicate with your supporters in the way they want to be reached (mail, phone, email, web, etc.), when they are most likely to respond and on issues and events that match their interests.
- Give your supporters the ability to involve family and friends with personalised emails that will increase your network of support.
- Measure the response rates of your emails and conduct sophisticated A/B testing to determine what messages and appeals work best to cause a particular segment to take action.
- Offer “Email Forwarding for Life” to your members so you can always stay in touch.
- Rely on Blackbaud to help ensure your online communications, i.e., email and eNewsletters, reach your intended audience by making sure your messages are not perceived as spam by email providers.
Advanced Online Giving Options
Your website is an integral part of your fundraising strategy, and you need to manage it well. That's why you need a complete online/offline solution like Blackbaud NetCommunity and The Raiser's Edge.
Thousands of not-for-profits already use The Raiser’s Edge every day to manage hundreds of offline transactional details — including gifts, pledges, notes, meeting updates, donor interests and event details. Now, you can use this same information online to dynamically target content and appeals to your propects and supportes. With Blackbaud NetCommunity, you can:
- Control the personalised message, layout and giving levels on your donation forms based on an individual’s interests, giving potential and past giving history.
- Showcase interesting information about every campaign and appeal to make it easy for supporters to give online.
- Allow donors to conveniently choose the right giving level, designation, and payment type to support your organisation’s mission, including monthly-giving options.
- Expand your network by giving volunteers, fundraisers and event teams the tools to easily set up interactive “sponsor me” web pages and emails to mobilise family and friends.
- Automate and personalise your acknowledgements and thank you letters.
- Process credit cards securely and track all fundraising transactions online and offline from one database shared with The Raiser’s Edge.
- Access all comprehensive reporting and analysis tools available in Blackbaud’s award-winning fundraising solution to give you insight into your fundraising campaigns.
Complete Membership Management
Get a complete membership management solution for membership offices to replace the inefficient methods for acquiring new members. Keeping members is much more cost-effective than recruiting new members, so you need your membership renewals to be as easy as possible.
Simplify your membership acquisition and renewals with Blackbaud NetCommunity and The Raiser’s Edge. Allow individuals to create and renew memberships, manage personal profiles, select topics of interest online and more.
With Blackbaud NetCommunity web-based membership management, you can:
- Define what questions your institution wants to ask when registering new members, such as gender, date of birth, family member information, etc.
- Allow individuals to purchase memberships and accept the membership transactions directly in The Raiser’s Edge membership management software.
- Provide secure logins for members to renew their memberships, update contact/preference information, search directories and share documents such as meeting minutes, resumes, etc.
A Growing Network of Loyal Support
“Support” is more than just a monetary donation. Raising money is important but so are the many other facets of support, including: membership, advocacy, event participation, volunteering, employment, sponsoring a friend or just spreading the word about your mission. To be effective, you need to cultivate all types of support, and your website is an ideal medium to manage this objective.
Blackbaud NetCommunity delivers complete not-for-profit website management capability so you and your staff can acquire, manage and retain the support necessary to grow your organisation and increase the impact of your mission.
With Blackbaud NetCommunity you can:
- Build loyalty by making individuals feel special and valued for their contributions, their time and their support for your organisation.
- Give visitors compelling reasons to become members of your community. Offer easy access to information and benefits to peak their interests such as personalised content and self-service features.
- Easily manage membership sign-up, renewals, and upgrade opportunities. Offer exclusive content, web pages and features for each login-protected membership level.
- Grow your contact base exponentially by making it fun and easy for your supporters to reach out to their network of friends and family.
- Launch an advocacy marketing campaign where you use email and your website to empower your donors, supporters, members, and community to take action on behalf of your organisation to influence elected officials and the media.
- Cultivate your prospects and supporters through multiple vehicles and by offering many types of support at your organisation — today’s eNewsletter subscriber can be tomorrow’s major donor.
- Track all interactions with your supporters so you have the power to send targeted direct mail fundraising appeals to specific audiences encouraging incremental ways to support your mission.
Sophisticated Content Management
Keeping your website relevant, informative, and professional often means getting everyone in your organisation to contribute content. With Blackbaud NetCommunity, you get serious tools that don’t require serious web design experience to use. Your brand remains safe while your content remains fresh because you can allow content experts to write and post information in an easy WYSIWIG format, while allowing a few trusted individuals to approve what the public ultimately sees on your website.
With Blackbaud NetCommunity you can:
- Click through on any page, log in, and begin editing or updating content immediately.
- Allow designated users to approve text and images authored at another time or by another user before pushing the content live on the web.
- Be alerted to changes on the website or areas requiring approval by choosing to receive email notifications when changes are made.
- Keep content creation flowing by informing content authors when content has been approved or requires editing.
- Design user friendly URLs for use in social media, print media, or Team Fundraising and manage all friendly URLs from a central location.
- Ensure photos and imagery is kept up to date with easy image management, including the ability to upload multiple images at once.
Coordinated TeamFundraising Events and Campaigns
The not-for-profit community is embracing a new online revolution in event and “sponsor me” fundraising. Organisations across the country are using these tools to enhance the quality and experience of their events and “a-thons,” as well as to increase participation rates, awareness, and financial support for their mission.
By leveraging the viral nature of the Internet, organisations can offer event participants and volunteer fundraisers the ability to create fun and personalised web pages and emails — which helps them reach a broader network of peers and can result in more contributors per participant.
With Blackbaud NetCommunity, you can:
- Set up and manage your team fundraising event or “a-thon” with step-by-step instructions, an easy-to-use interface, and dashboards to monitor your success.
- Keep your brand consistent across all touch points by creating web page and email templates for your participants to use to rally support.
- Allow teams and/or individuals to create personal “sponsor me” web pages for events or fundraising campaigns to encourage recipients to give online, register for an event, join an existing fundraising team, or even become a new team captain.
- Empower participants to reach out to family and friends for support and have the ability to easily track all online and offline donations.
- Allow individuals to showcase the support of friends and family members on team fundraising pages with a scrolling donor display.
- Easily access online event dashboards and hundreds of performance reports because all transactions are tracked and stored in The Raiser’s Edge.
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