Send SMS messages directly from The Raiser’s Edge® and maintain up-to-date information in your system automatically.

Blackbaud Case Study: The Multiple Sclerosis Society Uses Blackbaud's Text Messaging Service to Strengthen Supporter Relations.

Blackbaud’s Text Messaging Service is an integrated component of The Raiser’s Edge that helps not-for-profits communicate easily with supporters and prospects. You need to provide information quickly and in a format that your supporters prefer, and using Short Messaging Service (SMS) — also known as text messaging — can help. It is one of the most effective ways to communicate the latest information — whether you wish to send news, promote a new appeal, or share specific information immediately.

Communicating through SMS provides a new and alternative way to keep in touch with your supporters. The Direct Marketing Association UK recently reported that SMS is the most dominant mobile marketing format, with more than 15 percent of mobile service providers reporting that they sent double the number of SMS messages compared to the previous year.

Use SMS to:

•  Send communications directly to your supporters
•  Enhance your relationships with supporters through a new and effective medium
•  Use a fast and effective communications service

Here are just a few of the many benefits of Blackbaud’s Text Messaging Service:

• Recruit supporters directly by asking them to reply to a text for more information.
• Ask for a donation.
• Canvass prospects and cultivate them into full supporters.
• Provide quick information (alerts) to supporters through text messages.
• Conduct quick polls within your supporter base to gain understanding of how a new campaign or other communication will be viewed.
• Leverage a cost-effective communications medium.
• Many people consider receiving a text message as a personal experience.
• Because the text messaging service is built directly into The Raiser’s Edge and uses existing terminology and functionality, training staff is easy and quick.

 To learn more about Blackbaud’s Text Messaging Service or to speak with a representative, please contact us at +44 (0) 845 658 8590.