Blackbaud NetCommunity enables you to provide more targeted communications to your Web visitors by using the information you have captured and stored over the years in The Raiser’s Edge. Your staff can easily pull information out of The Raiser's Edge and use it to personalise Web content and appeals based on past giving history, preferences, or affiliations.
In addition, Blackbaud NetCommunity Advanced Edition can provide you with powerful, real-time statistics on constituent Web site usage. Use this information to determine which areas of your site are most frequently visited to help you make the most of your Web real estate. You can also gauge interest on an individual level by monitoring the number of times a person visits different sections of your site. This information is captured and shared with your Raiser’s Edge database, giving you more accurate, up-to-date information on your supporters and their areas of interest for future communications.
