 |
|
|
| |
Blackbaud NetCommunity allows a not-for-profit to establish an interactive online network that creates a connection between community members and the organisation and provides the tools to foster lifelong relationships. In addition to offering the email marketing and online giving tools fundraisers need to succeed, the online community provides seamless integration with The Raiser’s Edge.
How it works
Blackbaud NetCommunity uses information stored in The Raiser’s Edge to deliver targeted content to online community members. For example, by accessing your donors’ giving histories, you can set up suggested giving levels for different donor segments. Once you have determined these segments, the solution dynamically populates your online giving form with appropriately targeted ask amounts for each donor.
And because not-for-profits add hundreds of transactional details to The Raiser’s Edge each day — from gifts or pledges and notes from face-to-face meetings to donors’ interests and codes that track their attendance at events — each donor’s profile is continually changing, offering new information to be used to dynamically target content and appeals.
Blackbaud NetCommunity uses all of the information in The Raiser’s Edge to extend your fundraising efforts to the Internet.
With Blackbaud NetCommunity, you can:
- Carry out targeted online appeals and accept donations via your Web site
- Build an interactive, online community for donors, members, volunteers and alumni
- Allow members to purchase and renew memberships online
- Provide constituents with a lifetime email alias, giving them a reason to remain affiliated with your organisation over time
- Leverage all the vital data stored in The Raiser’s Edge to deliver Web content that changes dynamically
- Capture and analyse information about donors’ online behavior, storing vital data in The Raiser’s Edge to help inform future online and offline efforts
|
|
|
|
