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In today’s not-for-profit community, there’s no such thing as an “online donor” or an “offline donor.” Every constituent is a person that interacts with your organisation in a number of different ways, and they expect to receive personalised attention that conveys your understanding of why they value your organisation.
To effectively steward donations and drive future gifts, fundraisers must have a holistic view of each supporter, a view that combines every interaction — online, in person, over the phone, and through direct mail. Blackbaud’s Internet solutions work with our core applications to ensure that every piece of information you collect from a constituent is tied together, so you can use it appropriately in future interactions, supporting the special relationship you’re building.
With Blackbaud NetCommunity, you can:
- Personalise online communications for increased loyalty and support
Increase interest and support by providing donors personalised content based on information, interests, or preferences stored in The Raiser’s Edge.
- Target content and appeals
Use a combination of Web site activity and usage reports, giving history, direct marketing (mail/email campaigns), and event registrations, to help you better target content appeals and messages to increase donations and to make each constituent feel important.
- Foster institutional knowledge
Create and sustain an institutional memory so that your entire staff can acknowledge each constituent’s relationship to your organisation. With RE:NetSolutions, you can:
- Support volunteer preferences
Allow Web site visitors to sign up for volunteer opportunities that match their preferences.
- Acknowledge membership anniversaries
Thank members for their support and encourage renewals by proactively contacting them when memberships near expiration.
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