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Organisations use the Internet to build relationships, increase membership, event participation, volunteer interest, and donations. Not only can communicating online save time and expense, but it often provides superior returns because donors are more likely to respond to appeals when approached at a time and place convenient for them. And because online communication is more nimble than traditional methods, it can be more timely, and therefore, more interesting.
The right online communication tools should allow you to deliver relevant, personalised content to your constituents, making them eager for more. Blackbaud Internet and core solutions work together to utilise the information collected via every interaction with constituents to enhance the value of your communication.
Blackbaud NetCommunity helps you:
- Reach a diverse group of people
Connect with a wide variety of potential supporters, particularly younger, socially engaged prospects who consider the Internet a key communication vehicle.
- Reduce processing costs
Replace printed communications with emailed versions, eliminating costs associated with printing, stuffing and mailing and reserving pricey print mailings for when they will make the greatest impact.
- Keep constituent directories and listings up-to-date
Replace expensive, out-of-date printed directories with more accurate online directories available via your Web site. With real-time update capabilities, your constituents can securely upate their contact information at any time.
- Attract more readers with timely, personalised content
Create “teaser” emails, inviting stakeholders to read more about topics that interest them. Create message boards for stakeholders to share knowledge about topics of interest.
- Increase visibility and traffic to your Web site
Broadcast your eNewsletters to targeted audiences, with links to specific pages, events, and/or donation forms.
- Simplify your fundraising efforts
Test targeted online appeals and reminders and easily track the messages with the best response rate.
- Encourage peer-to-peer marketing of your Web site
Provide a forum or Web log (blog) for constituents to communicate with one another and spread your message among their peers.
- Offer an online career centre
Post your organisation's available job openings. With RE:NetSolutions, you can:
- Create targeted emails to drive constituents to your online giving pages and other important pages on your Web site
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