Development professionals have long understood the importance of good donor relationships, managing funds wisely so they make the greatest impact. However, today’s donors expect that an organisation do more than issue receipts and manage their gifts. Many ask for a formal accounting of how the money they gave was used to further the mission.
Good donor management is a holistic endeavor, requiring effort from all of your stakeholders. In an ideal situation, everyone from your executive director to each volunteer should understand the impact of the different gifts your organisation receives, promoting a mutual feeling of responsibility for the mission.
By showing donors what their gifts do for your organisation's mission, you are providing a compelling argument for them to make another contribution. In addition, you are raising their awareness of just how critical their funds are and how much they would be missed. In the end, you are encouraging donors to view themselves as life-long supporters of your organisation’s mission.
With The Raiser's Edge, you can:
- Easily personalise thank-you letters with gift and campaign details
- Build stronger, lasting relationships through more meaningful communication
Learn how The Raiser's Edge can help provide good donor service.
