Successful fundraising is centered on the ability to cultivate and manage relationships with donors. Good communication is important both when you are initiating contact and when you are building a case for a donor’s long-term support.
Using The Raiser’s Edge, you can streamline the process of cultivating and managing relationships by maintaining an extensive interaction database filled with the valuable information you have acquired about each of your constituents.
With The Raiser’s Edge, you can:
See a complete view of your relationships by recording every interaction you have with prospects and donors
Access extensive biographical and demographic information for any individual or organisation such as employment history, educational background, interests and affiliations
Create links from constituent records to media objects such as Microsoft Word® or Microsoft Excel® documents, scanned photographs and newspaper articles, and even Web sites
Ensure each touch is helping the cultivation process by easily monitoring staff and donor interaction
Identify what works in major donor cultivation, including canvasser assignments, effective actions and marketing messages
Easily and quickly communicate with donors by synchronising your database with existing tools, such as Microsoft Outlook® and Microsoft Word
