Legacy donations have traditionally been thought of as gifts individuals make near the end of their lifetimes. Although many legacy gifts do involve wills and estates, they can be set up any time. Instead of focusing on age, emphasis should be placed on the detailed thought and planning required to set up the donation and how it will be managed over time.
Legacy giving is one of the most effective ways your organisation can ensure its long-term viability, securing commitments for future donations today and watching them mature over the next five, ten and even twenty years. Creating a successful legacy giving programme comes with its own set of challenges. Tracking gifts in multiple systems, using confusing work-arounds, generating complicated reports and struggling to view a donor’s full history put the focus on administrative work instead of donors and can mean lost opportunities for your organisation.
Blackbaud provides everything you need to successfully manage a legacy giving programme. Our solution not only helps you identify and target potential legacy donors, but also store, track and analyse those gifts over time in The Raiser’s Edge.
With The Raiser's Edge, you can:
- Get a full view of a donor’s giving history
- Eliminate the need to track legacy gifts in multiple systems or with difficult work arounds
- Create legacy gift records including information specific to numerous legacy types
- Record initial gift and remainder values, track multiple beneficiaries and relationships
- Track gift performance with standard and customisable reports
With RE:Search, you can:
- Manage prospective donors from identification to solicitation and cultivation
- Store detailed financial information about prospects through the entire solicitation process
- Stay on track by linking proposals and all related activities to prospects’ records
Learn how The Raiser's Edge and RE:Search can help your organisation identify, secure and manage legacy gifts.
