The actions you take to bring in donors, forge relationships, and keep contributions flowing are sometimes known as “moves,” and Moves Management® is the system of policies, procedures and practices that directs these actions. An effective Moves Management programme can improve your bottom line and allow you to operate more efficiently.
Setting goals and implementing an effective information-tracking policy establishes a solid foundation on which to build your Moves Management strategy. Once prospects are identified, a Moves Management programme enables you to migrate your prospects along the quickest path from prospective donor to major or planned giver by standardising the interactions your staff have with each person.
