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Blackbaud Direct Marketing Putting together a direct marketing campaign can be complicated. You have to plan it, manage it and budget it. Get lists and then clean and de-dupe them. Decide who gets paper and who gets email — or maybe a combination of both. Track responses and follow up on them. Input responses in your database. The list goes on. Maintaining the integrity and accuracy of the information you're working on is crucial given the investments of time and money. Not forgetting, the results you expect to receive.
Blackbaud Direct Marketing manages many of the key functions for you. It can take care of all major elements of a direct marketing campaign, including:
- Planning and budgeting
- Predictive analysis and list segmentation
- Campaign execution
- Performance measurement and reporting
By using Blackbaud Direct Marketing you’ll be able to manage your campaigns while maximising the return on investment of your direct marketing efforts.
Blackbaud Direct Marketing also integrates with your other Blackbaud solutions to give you the big picture on how your supporters communicate your organisation.
For system requirements please follow this link |
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