Information is more than just power — it is the key to the success and continued viability of every not-for-profit organisation. Yet, as many not-for-profits have found, the information needed to engage donors, make strategic decisions and demonstrate accountability is often scattered throughout multiple departments and databases.
Business Intelligence for not-for-profit organisations overcomes this challenge by tying together disparate data sources to provide a cross-organisational view of vital information. By transforming data into knowledge and knowledge into informed decisions, Business Intelligence delivers the sophisticated analysis and insight not-for-profit professionals need to make sound business decisions.
Business Intelligence, which can be achieved with The Information Edge, has three critical components:
- Mission Intelligence
Determine how effectively you deploy your people and resources to meet your mission
- Fundraising Intelligence
Get a holistic view of constituents so you can build stronger relationships and better target your messages
- Marketing Intelligence
Utilise best practices in segmentation to identify trends in giving and improve the response rates of your direct marketing appeals
