Fundraising Intelligence results from having a complete view of how constituents interact with your organisation. To give your donors the personal attention they expect, you must have a comprehensive picture of each donor and his/her different affiliations with your organisation. Without a holistic view, individual departments tend to over-market or send generic messages, potentially damaging relationships and stifling the potential lifetime value of your donors.
Not-for-profit Intelligence overcomes these challenges by integrating your fundraising data with other critical information from across your organisation. The Information Edge helps you create a single source of insightful data, so you can build stronger donor relationships and raise more money.
Holistic View of Constituents Combine information from multiple data sources so you get a complete picture of each donor relationship
Campaign and Donor Analytics Monitor the performance of all your campaigns, funds, and appeals with easy-to-use drill-down analysis
Prospect Identification Combine prospect research data and giving history so you can target individuals with greater wealth and a higher likelihood to give
Giving Trend Analysis Forecast a donor’s lifetime value and plan activities to maximise that value
