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Possessing a complete view of patrons, visitors, donors, and members enables you to personalise interactions with customers, provide preferred methods of purchase and communication, and cultivate long-term customer relationships. Because competition for patrons in the cultural and member-based arena can be high, organisations need personalised, value-added methods to further engage patrons and visitors.
With the interface between The Patron Edge and The Raiser’s Edge, organisations can readily:
- View the complete customer profile — whether they are a visitor, ticket buyer, member, donor, or volunteer
- Eliminate unnecessary time and expense by sharing information between your box office or visitor centre and development office
- Share ticket purchase and donor data throughout the organisation, regardless of which system initially received the information
- Use the data to drive future fundraising and event campaigns that meet the needs of a targeted group
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