Collecting names and addresses is vital for an organisation to stay in touch with its customers but are we missing a trick? So much more can be gleaned from the information routinely collected at point of sale that could transform our marketing and improve the bottom line. Stuart Nicolle, experienced researcher and creator of Vital Statistics shares his insights into database marketing.

Sounds good? That's what revenue management does. Airlines, amongst other sectors, have been using these techniques to boost yield and sales for years. Tim Baker believes it's time that the cultural sector caught up. He will use examples from the many pricing projects his company has worked on to explore how successful RM tactics can be applied to ticket sales for theatres, concert halls, museums and galleries, and visitor attractions.

Tim Baker has more than 20 years experience in cultural marketing and has worked on over 200 consultancy projects for clients across the UK and Europe. He is regularly invited to speak on the subject of pricing in Europe and the US. For free downloads on pricing strategy and tactics visit www.baker-richards.com.

Patron Edge Online is delivering increased revenue, promoting organisational efficiency and providing a 360-degree view of your patrons – as promised.  But did you know that using Patron Edge Online to process membership benefits such as discounts and priority bookings can also boost sales even further and increase subscription rates?   In this session, Sanjeev Kanda will take you through recent case studies where Arts and Cultural organisations have achieved this, and much more.

The Patron Edge features sophisticated marketing capabilities that can transform the way you promote your venue to new visitors, retain existing ones and attract donations.  But are you stuck in a marketing rut, pulling the same queries, targeting the same groups and getting the same results?  In this session Lara Durham will explore the advanced marketing possibilities your organisation can employ to get the right messages to the right people at the right time.

Put forward your questions about absolutely anything to do with Patron Edge or Patron Edge Online and our Support, Sales and Managerial team will be on hand to answer your queries.