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| Online Fundraising and Stewardship - A Practical Approach to ePhilanthropy |
| Speaker: Andrew Mosawi, Direct of Nonprofit Services - IATS |
| Session Description: |
Can a fundraising channel grow at 100 percent year over year? Are online donors just old donors using a new method of giving? In this highly interactive session, join Andrew Mosawi as he provides an overview of some of the more successful philanthropic opportunities provided by the Internet. It will include a conceptual look at the many ways the Internet can be used by not for profits as well as actual case studies of organisations that have implemented successful online campaigns to communicate, steward, and cultivate their supporters. Participants will leave with real, usable techniques that can be taken back and immediately used to improve the way their organisation uses the Internet for ePhilanthropy.
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| Web 2.0 - A Buzzword Demystified |
| Speaker: Andrew Mosawi, Direct of Nonprofit Services - IATS |
| Session Description: |
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Web 2.0" seems to be joining a collection of overly used business terms like "synergy," "process re-engineering," and "paradigm shift." People are talking about it; we feel we need to be doing it but don’t quite know what it is….
In this session, join Andrew Mosawi as he provides some clarification on Web 2.0 and how not for profits can take advantage of this emerging trend and the tools that support it. Whether you use Flickr®, RSS, wikis, blogs, or YouTube®, explore the opportunities and challenges that the principles of this next generation of Internet tools will bring to not for profits.
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| Using Social Media to your (Unfair) Advantage |
| Speaker: Graham Hansell, Director - SiteLynx Ltd. |
| Session Description: |
Social Media is all about people, their thoughts, loves and hates - but is it working for you. Importantly beyond "having a blog" what can Social Media really do for your Not-for-profit including getting you to the top of Google!
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| You've Got Mail! Now What? : Improving Your Email Communication |
| Speaker: Steve MacLaughlin, Practice Manager - Blackbaud |
| Session Description: |
Do you have an email program in place, but are you wondering what to do next? Sure — sending out emails was a great step forward, but now it’s time to improve that communication with your constituents. This session will look at a number of ways you can use the data you already have to improve your conversion rates and better the constituents' experience. Time will be spent looking at real world examples to examine how segmentation, dynamic content, creative design, text versions, landing pages, and even time of day all influence the performance of your email. Attendees will leave with a clear plan on how they can take an email marketing program to the next level.
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| Best Practices for Non Profit Websites |
| Speaker: John Wells & Nicole Lenferns, Interactive Designers - Blackbaud |
| Session Description: |
| This session will cover best practices for building an interactive website that will keep visitors coming back. Learn how to build pages that will motivate visitors to take action - such as join, donate, and advocate. Attendees will also walk away with an understanding of how to discover members' interests in order to make efficiently connect with them through the web. |
| Blackbaud NetCommunity Showcase: A Tour of Real-World Web Sites and the Secrets to Their Success |
| Speaker: Steve MacLaughlin, Practice Manager - Blackbaud |
| Session Description: |
| Full Session Description coming soon! |
| Web 2.0 and Fundraising Online: How Charities are Using the Newest New Media to Fundraise |
| Speaker: Howard Lake, Fundraising UK Ltd |
| Session Description: |
| Online fundraising used to consist of building a website, accepting donations online and communicating with supporters via email. But the web has moved on, and so have the opportunities for fundraisers. Social networking sites, blogs, RSS feeds, wikis, podcasting, video sharing - all of them offer low-cost but high impact methods of engaging and communicating with supporters. But which charities are using them successfully? What new tools should you focus on? Howard Lake guides you through the essential tools for fundraising online in the age of Web 2.0. |
| Lessons Learned when Redeveloping a Website |
| Speaker: Howard Lake, Fundraising UK Ltd |
| Session Description: |
| In 2007 Howard Lake has been going throguh the process of building and launching a much improved version of his website, using Open Source content management system, allowing for far more input from site users - more blogs, comments on each item, aggregating content from other relevant websites. Join Howard in this session as he shares with you the lessons learned during this process. |
| Formulas for Success: Blackbaud® NetCommunity™ 5 and Beyond |
| Speaker: Tim Bowden, Consultant - Blackbaud |
| Session Description: |
| This session will ignite your thinking about how to develop formulas for success that leverage the power of the Internet through Blackbaud NetCommunity. Through live demonstrations of the Blackbaud NetCommunity 5.0 product, we will explore new and innovative ways to create "success formulas" to grow your constituent base, inspire them to action, raise more money, increase loyalty, and build a more engaged community to support your organisation. You'll see firsthand how features and modules from Blackbaud NetCommunity 5.0 and The Raiser's Edge® can be combined in novel new ways to add value to your constituents, while at the same time providing you with the critical reporting and metrics you need to measure the success of your efforts. |
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