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| Cradle to Grave: The Lifecycle of your Supporter |
| Speaker: Jeff O'Toole, Solutions Engineer - Blackbaud ; Robert McAllen, Programme Manager, Blackbaud |
| Session Description: |
Join Robert and Jeff, when they take you through a look at the supporter lifecycle using Blackbaud software and techniques. From instigating the recruitment of new supporters, developing those people to become your regular donors, building those relationships so they become major donors and cultivate event participation, volunteering and legacy donations, and more....
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| Tell Us A Story – Turning Your Proposition into Fundraising Gold |
| Speaker: John Grain, Founder, John Grain Associates |
| Session Description: |
Telling your story is key to the success of your fundraising. This very interactive session looks at what you need to do to be able to put together the most compelling proposition possible for your audience. Focusing on seven crucial elements of proposition, delegates are encouraged to develop their own fundraising campaigns through a series of practical exercises to illustrate each element. With plenty of insights and opinions together with examples of some recent innovations in the world of fundraising, this seminar will leave you with plenty of tips and ideas for your own campaigns.
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| How to be a Better Fundraiser |
| Speaker: Andrew Thomas, Chief Executive - Charity Consultants Ltd. |
| Session Description: |
We all want to be a better fundraiser, improve our organisation's fundraising, get promotion, or develop our own career. Sometimes we get locked into our own fundraising function and see ourselves as a small cog in a big wheel but inside all of us are great fundraising ideas and brilliant skill. Come and spend an hour with Andrew Thomas, Chief Executive of Charity Consultants Ltd, reflecting on 20 things you can do to be a better fundraiser. Based on his 30 years of fundraising experience learn about the importance of finding mentors, the real value of conferences, simple questions to ask which make you look brilliant without all the grey hair that Andrew has.
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| How to Run a Project |
| Speaker: Jodi Davidson, Professional Services Manager - Blackbaud |
| Session Description: |
Full session description coming soon!
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| Reaching the right person at the right time, and in the right way! Optimise your data |
| Speaker: Stephen O'Neill, Account Executive - Blackbaud |
| Session Description: |
Join Stephen in this interactive session examining best practice guidelines and legislation to manage your data in Direct Marketing. The session will discuss the data lifecycle from; capture, care, cleaning, enhancement to output. These areas help improve relationships and ultimately allow you to be more effective in your mailings and help you reach your goal. Stephen will also lead the discussion on how to target donors with a higher net worth to enable you to better tailor your mailings.
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| Knock, Knock Who's There? |
| Speaker: Andrew Thomas, Founder, Prospecting for Gold Ltd |
| Session Description: |
| Do you know how many wealthy and affluent people are on your database. Have you screened your database; if so can you answer these simple questions:How many rich people are on your database?How many affluent people do you have?How many potential corporate donors are lurking unknown on your database?How many potential legators are on your database?Using latest insights into wealth in Britain and up to date screening tools via RE explore ways of targeting people on your database who can give more and open doors to other donors. Andrew Thomas, the Founder of Prospecting for Gold Ltd, has spent twenty years research affluent and wealthy donors so join him for a journey of exploration |
| What do you Really do? |
| Speaker: Peter Fletcher FFIA CFRE |
| Session Description: |
| Full session description coming soon! |
| Institutions are from Mars, donors are from Venus - how the motivations behind the an Annual Fund can be a point of conflict between internal amibitions and long-term fundraising success |
| Speaker: John Rux-Burton, Managing Director - Rux-Burton Associates Ltd. |
| Session Description: |
| Institutions often have big ambitions. They look at a large constituency of potential donors, do some maths assuming a modest gift from everyone, add some and the new land-mark building is only weeks away. But running an Annual Fund is about creating the bed-rock of support, the acquisation and maturation donors that will fuel major gift and legacy programmes in the year's ahead. Taking the theme that Annual Funds are really external relation tools, this session examines your consistuencies, what you should be saying to them through the design of the fund and, beyond that, what you should be saying on all your external relations matters during telephone programmes and email approaches. |
| Charities & the Data Protection Act DPA |
| Speaker: Rosemary Smith, Chairman - Direct Marketing Association’s Governance Committee |
| Session Description: |
| Professional fundraisers operate in a complex legislative environment with numerous controls on the way they are permitted to interact with donors and prospective donors. The Data Protection Act 1998 (DPA) and the more recent Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) apply to most professional fundraisers. The broad guidelines of these instruments must be adhered to in all situations where personal data is being collected and processed but they contain a smaller number of charity specific rules.Whereas minimum compliance might be acceptable in a purely commercial environment, fundraisers may find that their audience is much more demanding requiring a significantly higher level of transparency about processing. This session is designed to guide you through the all aspects of Data Protection compliance. |
| An ageing population –legacy fundraising has to be done now or never |
| Speaker: Richard Radcliffe FInstF Cert |
| Session Description: |
| Our country has the biggest wave of retiring baby boomers surging into sight. This human tsunami is going to affect income and spending patterns, asset wealth and attitudes towards philanthropy. Is everyone ready to address these issues? Do you capture the information you need to meet the very particular needs of the ageing population?Have you considered their communication needs and is this the perfect generation to give a legacy? This challenging session will make you think twice about your fundraising strategy and what could succeed in the future. |
| The Top 10 Tips for Great Legacy Fundraising |
| Speaker: Richard Radcliffe FInstF Cert |
| Session Description: |
| This outrageous but deeply practical session will challenge everyone! Richard will present over 30 tips but some are really bad and some are great. But which ones succeed and which ones don’t? You will be voting – so come and take part in a challenging debate and leave a different person and with the ten top tips! |
| Hospital Fundraising is Special so Come Help Me Change the World. |
| Speaker: Peter Fletcher FFIA CFRE |
| Session Description: |
| Full Session decription coming soon! |
| They Don’t Feel Loved and You Don’t Have the Time: New Opportunities to Transform Alumni Relations |
| Speaker: John Rux-Burton, Managing Director - Rux-Burton Associates Ltd. |
| Session Description: |
| This session will explain how a network of travel, food and wine, sports and cultural clubs can be established; the pitfalls and opportunities; and how, integrated with your telephone programme, you can turn your alumni and friends into ‘members for life’. Find out how to manage clubs, and effectively and economically create great affinity and good-will among your constituents. |
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