Marketing

At times when we’re all looking for effective and cost efficient communications, this track focuses on digital media and ecommunication; from website evaluation through social media to email best practise. These sessions will enable marketing and emedia managers to obtain insight to the very latest tools and techniques to get your message delivered!

Delegates will benefit from finding out the intricacies to ensure emails are deliverable, websites deliver, how social media really makes a difference.

More information will be posted here shortly.

The Privacy and Electronic Communications Regulation 2011 - or cookie law, and what it means to you. Richard Evans, The Direct Marketing Association

Why Marketing sits at the heart of Kidney Research UK’s fundraising programme; making the move from product-based marketing to a focus on increasing supporter value - Pete Storey and Tim Bragg Kidney Research UK
Exploring Kidney Research UK’s journey from transactional fundraising to a supporter-centric marketing approach. Learn how supporters are approached with the right ask at the right time and how data selection decisions are increasingly made on supporter behaviour rather than products. The use of Raisers Edge to facilitate this will be described as will the necessary prerequisites to make this a success – one database, tight control on data decisions and the right organisational structure to align fundraisers’ actions with maximising value.

50 Social Media Tactics for Not-for-Profits - Chad Norman, Blackbaud
Get 50 tactics to turbo-charge your not-for-profit’s social media strategy! It’s hard to keep up with the ever-evolving world of social media and what has emerged as a vital communication channel. This session will provide 50 beginner-level to intermediate-level tactics that you can use to better engage your supporters, communicate your mission, and inspire action.

Live & Interactive: Your Website in Focus – Does Your Website Meet Your Organisational Objectives? - Raheel Gauba, Blackbaud
Creative Director for Blackbaud Internet Solutions, Raheel Gauba will perform a high level evaluation and provide best practice advice for your website! Participate in a live discussion during a 10 minute brainstorm session per website! If you would like your website reviewed and featured, please register by emailing bbeconference@blackbaud.com and add 'Live and Interactive' to the subject line (up to a maximum of five websites will be included in the discussion)

How Email Fraud Can Impact Your Organisation Reputation - Richard Gibson, Return Path
Phishing is a major threat to not-for-profit organisations during times of crisis. In fact, we've seen cybercriminals take advantage of major events like the aftermath of the New Zealand earthquake [http://bit.ly/e1hBcH] and the recent Japanese earthquake and tsunami [http://bit.ly/gvGgBA] to perpetuate fraud via email. Charitable organisations need to protect their reputations in order to continue to effectively raise funds during crises.

How to design a not-for-profit website that delivers results - Raheel Gauba, Blackbaud                              
Don’t have high budgets to drive strategy consulting about your organisations web design? This session is for you! Brand Leader and Creative Director, Raheel Gauba will take you through a step-by-step approach to help you conduct your own audience analysis, information architecture and usability testing workshops! Get the objective insight towards the design needs of your audience before you even begin the subjective phase of visual design.

Dealing with the impact of a data breach - Rosemary Smith, Opt-4
Data breaches are on the up and charities are not immune. Using real case studies, the session will explore how breaches happen, what needs to be done to minimise the damage and how prevent breaches in the first place.

Your Audience Judges Books by their Covers. Make the Best First Impression and Keep Your Audience Engaged - Raheel Gauba, Blackbaud
This session will illustrate the benefits of design to cast a first impression on your audience and their impact on how they perceive your organization. Explore case studies to learn more about best practice design, usability, architecture and interactive elements to take your organization's web presence to the next level!
Learning Objectives:
- Develop deep understanding about bridging the gap between how your audience wants your information vs. how you deliver it to them
- Be able to resolve basic usability and design issues to quickly elevate the standard of your website.