Internet Marketing

Your website is your shop window. Our internet track focuses on Blackbaud NetCommunity and how to make the most of the application when presenting your organisation on the World Wide Web. BBNC has an enormous number of possibilities to enhance your profile through networking, fan pages, e-communication to name just a few.

Our expert speakers will put life into the theory and provide examples to marketing and emedia managers giving insight to the very latest tools and techniques to get your mission and message delivered!

Look out for more additions as we near the Conference.

Little Known Gems of Blackbaud NetCommunity - Sandra Luther 
Are you sure you know everything about Blackbaud NetCommunity? Join this session to learn about some of the lesser-known features which can have a real impact on your website’s success. Whether you use Blackbaud NetCommunity daily or haven’t seen it at all – you’re bound to learn something new in this Advanced Blackbaud NetCommunity session 

Why Email?  Why Now? - Robert Goodman
This session will review email marketing techniques and why they are relevant in today’s digital society.  During this session, Blackbaud will review general concepts on how to get started with email marketing, list generation, segmentation, SPAM regulations, and tips to drive more traffic to your site.  Robert will also provide a few tips on lead generation tactics and how to track ROI for your email marketing efforts using Google Analytics.

Personalising  Your Website: Practical Advice for Connecting Online - Sandra Luther
Your website is your face to the world.  It is a 24/7 advertisement about what you do, who you help, and why it’s important.  This round-the-clock opportunity to present your mission to the world is key to your success, but did you know that you have less than 8 seconds to keep a web visitor’s attention?  What are you doing to make your site interesting, engaging, and informative all at the same time?  This session will include critical tools, best practices, and shared experiences to take your website to the next level.

Building a Facebook Fanpage - Robert McAllen
Robert McAllen will use a real world case study to show how to grow, expand and measure the building of a Facebook fanpage.  Robert will cover getting started, keeping people engaged and measuring and implementing results from Facebook Insights.  Best of all he’ll show how to do this on a zero budget which can bring in potentially thousands of new followers.

Live & Interactive: Your Website in Focus – does your website meet your organisational objectives? - Raheel Gauba
Join Brand Leader & Creative Director for Blackbaud, Raheel Gauba, who will perform high level evaluations and provide best practice advice for your website! Share in a live discussion and get very valuable feedback on how to improve the effectiveness of your website. Seats fill up fast for this informative session – so come early!

Deep Dive into BBNC - Robert McAllen
Robert McAllen, Blackbaud’s Manager of Interactive Products will guide you through the features and functions of Blackbaud NetCommunity which you might not have heard of or used.  How can you get the most out of the system and what are we planning for the future of the software.  If you want to talk about ROI, content optimisation or how you get the most out of social media (plus much more) then this is the session for you.  Robert will talk about real world examples plus explain what’s in the future...

Putting your website at the centre of your communications strategy - Jessica Grandhomme American University of Paris and Robert Goodman

World’s best interactive not-for-profit websites - Raheel Gauba
Take a journey with Creative Director, Raheel Gauba, through the best interactive experiences from nonprofits around the world – From Augmented Reality to Flash applications to film... Learn how nonprofits are using next generation technologies and media to further their mission and cause.


Please note; Sessions and speakers may be subject to change.