Fundraising

A refresher, new ideas or re-enforcement of your current thinking – the fundraising track gives delegates the latest information on fundraising practises, techniques and trend information. This is an opportunity to ensure you are fully up to speed with the latest ideas to ensure you are best placed to take advantage of new and/or alternative channels of income, thereby enhancing your reach and the life-time-value within your database.

Your Career Plan - The 10 Secrets for Developing your Career in Fundraising - Paul Marvel, Institute of Fundraising
In this lively and interactive session Paul Marvell, a highly experienced fundraiser and expert in personal and professional development, will provide you with practical tips to make sure you are in the driving seat when it comes to developing your career in fundraising.

How to Access the Hidden Millions - Suki Gallagher, Everyclick Limited
The charity cuts challenge: more services, for more people, for less money.   This session will provide you with practical steps to help you access income that is currently benefitting the Corporate Sector and demonstrate how other charities have enabled technology to boost their online fundraising.

Using The Raiser's Edge to maximise gift aid income for your charity - Michael Auton, National Osteoporosis Society and Azadi Sheridan, Blackbaud
At the NOS we have carried out two very successful postal and telephone campiagns to target supporters to confirm tax status so we can ensure max income from GiftAid. GiftAid is a very under promoted income stream that should not be ignored. The Raiser's Edge had various facilities to help manage this Michael will be joined by Blackbaud on how the strategy was implemented.

How to enhance your affinity marketing. Polly Gowers, Everyclick
Affinity marketing  or in web terms affiliate marketing is big business. In the UK it is a £4bn  market. It is possible for any charity to tap into this £4Bn pool of commissions through their supporters shopping – but,  there are some simple steps that need to adhered to in order to harnesses this untapped revenue channel effectively. Come and discover how to activate this stream of donation revenue.

From transaction to conversation, and from supporters to super-fans. Reuben Turner, The Good Agency.
Do you only ever contact your supporters when you want something from them? This session will look at how you can use engagement and an integrated approach to lock supporters into your mission – so that they become genuine fans of your organisation. Real examples from the US and UK will show how using email and social media can build on DM techniques to create a complete supporter experience.

Planning and implementing multi-channel fundraising campaigns. Learn how to access multi-channels for maximum impact. Kevin Kibble, Transplant Sport UK.
Really successful fundraising campaigns, especially for capital or donor acquisition, use multi-channels for maximum impact - but how to do it?

Extending CRM. Iain Pritchard, Sayer Vincent.
Many organisations start small with CRM – in fact it’s quite common for a single department or team to lead the way by replacing home-grown spreadsheets with a specialist fundraising or membership package. But the next step is often harder and many organisations struggle to scale up to an organisation-wide system. This session examines the obstacles that stand in the way of extending CRM and looks at the techniques for making a persuasive business case for growth.

Using existing data to maximise Personalised Communication. Nisha Motwani Prostate Cancer Charity.