Digital Marketing

A refresher, new ideas or re-enforcement of your current thinking – the digital marketing track gives delegates the latest information of online practises, techniques and best practise. This is an opportunity to ensure you are fully up to speed with the latest ideas to ensure you are best placed to take advantage of new and/or alternative communication channels, thereby enhancing and widening your reach.

Look out for more additions as we near the Conference.

‘Google it’ - Chewy Trewhella, Google
Join Chewy Trewhalla, Google’s New Business Development Manager, as he discusses the latest news on Search Engine optimisation, YouTube, Maps and Google Grants. Even if you consider you are non-technical, this session will show you how to make these accessible and relevant for your organisation.

Understand your PCI Journey and take a peek at the next generation of Smart TPS - Neil O'Neil (the hacker!), The Logic Group
Through phishing, malware, illegal access to e-commerce sites and infiltrating bank networks, the modern “hacker” has no need of a mask or gun to steal from your bank account or your credit card.  A few minutes’ work on a keyboard gave thieves free access to 22,000 live credit cards in 2009 – all from home. Join Neil O'Neil (the hacker!), who will give you invaluable information for your client's PCI journey.

How to  Ensure the Best Marketing Plan using Integrated Marketing - Sandra Luther
Studies – and client experience – show that a combination of direct mail and email work best. This session demonstrates how Blackbaud Direct Marketing and the benefits of integrated, multi-channel marketing, can help you obtain the best results.

The Strategic Approach to Design - Raheel Gauba 
Don’t have high budgets to drive strategy consulting about your organisations web design? This session is for you! Brand Leader and Creative Director, Raheel Gauba will take you through a step-by-step approach to help you conduct your own audience analysis, information architecture and usability testing workshops! Get the objective insight towards the design needs of your audience before you even begin the subjective phase of visual design.

Index of Metrics and Benchmarks: "You, Me, and the Bear" - Steve MacLaughlin 
This session will explore common benchmarks for how not-for-profit organisations should be performing compared to other organisations when it comes to online fundraising. This session will cover common online fundraising metrics, benchmarks and how to set goals to improve future performance.

Mobile Communications and Giving - Steve MacLaughlin
Not-for-profit organisations continue to increase their use of mobile technology. There are a variety of ways to use SMS, mobile friendly websites and mobile applications to engage with supporters in powerful ways. This session will explore the mobile communications landscape and provide ideas and examples about improving the use of mobile.

Interactive Not-for-profits - Raheel Gauba
Take a journey with Creative Director, Raheel Gauba, through the best interactive experiences from not-for-profits around the world – From Augmented Reality to Flash applications to film... Learn how nonprofits are using next generation technologies and media to further their mission and cause.

Team Fundraising - Robert McAllen

Using Google Tools in BBNC - Chewy Trewhella, Google and Sandra Luther

Please note; Sessions and speakers may be subject to change.