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BBECon






Blackbaud NetCommunity

This product track will take a much closer look at the functionality of Blackbaud NetCommunity and how it can enhance your supporter experience. We cover off best practise email and website performance as well as information on new features now available in Blackbaud NetCommunity.

Take a closer look at the sessions below and keep an eye on this page for additions over the next few weeks.

Advanced BBNC email Features That Improve Your Bottom-Line. Robert Franke, Blackbaud
Do you test subject lines, story angles or other email variables? Do you personalise content to different segments in every email you send? Designed for customers who want to take their email marketing to the next level, this session will focus on using more advanced functionality to improve email results. We ll examine how NetCommunity customers are using the Conditional Content and Email Campaigns to make data-driven decisions and get results.

Blackbaud NetCommunity Design Overview. Nicole Lenferna and James Lawton Blackbaud
This session will start with an overview of the major design components and hierarchy within Blackbaud NetCommunity, It will then move towards a hands on overview of the HTML editor within BBNC which is used for creating email and website content.  The session will finish with an overview of creating and manipulating CSS within Blackbaud NetCommunity.

Innovation in Blackbaud NetCommunity. Robert McAllen, Blackbaud
Learn how new product functionality enables you to engage your visitors, and get a sneak peek at what’s coming up in Blackbaud NetCommunity. With a focus on new content management tools and innovative site-building techniques, this session will be the place where you can learn exciting new features that can make your site more dynamic and your workday easier right away.

Maximising NetCommunity with third party applications – here's how... - Dr Warren Sherliker, The SmartTHING Limited
See how you can use services, often free, to add features to your NetCommunity websites. There are numerous sites out there that you can use to add features to your websites. We cover everything from Twitter, Flickr, and Disqus through to bespoke services provided by independents such as us. We will show examples of each and give takeaway snippets that you can use on your sites.

Hearty Haggii: Team Fundraising in BBNC. A Chest Heart & Stroke Scotland case study. Chris Marks, CHSS and Robert McAllen, Blackbaud.

Advanced BBNC website Features That Improve Your Bottom-Line. Robert Franke, Blackbaud
Do you personalise website content to different segments? Do you test "Donate," "Subscribe" and other website content to increase traffic to your donation form? If you answered no to any of these questions, this session is for you.  Designed for customers who want to take their NetCommunity website to the next level, this session will focus on using more advanced functionality to improve bottom-line giving and email results. We ll examine how NetCommunity customers are using the Conditional Content and Content Comparison functionality to make data-driven decisions and get results.

Segmenting email in BBNC by using useful analytics data. Tim Bowden, Blackbaud

Think your website is usable? Let's test it. Brandon Granger, Blackbaud
The term "usability testing" is frequently thrown around and misunderstood. Usability testing is simply evaluating whether a website is easy to use by watching real users use it. Usability testing doesn't have to conducted by PhDs in lab coats and definitely does not need to be expense. The Blackbaud NetCommunity design team want to show you some quick-and-dirty usability testing methods that we use every day that you can also use on your website.

Please note; Sessions and speakers may be subject to change.


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Products
» Blackbaud Enterprise CRM
» Blackbaud Direct Marketing
» Blackbaud NetCommunity
» The Patron Edge
» The Raiser's Edge

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» Blackbaud Interactive
» Consulting Services
» Data Enrichment Services
» Gift Aid
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