Arts & Cultural

Designed for Sales, Marketing, Ticketing and Membership Managers or Directors the Arts & Cultural track is a feature of the Conference and this year will be no exception.

We’re already assembling compelling and thought provoking industry speakers & case studies that will enlighten the audience. Below is an outline of the sessions but more detail will be added as it becomes available. Watch this page for more information.

Introducing The Patron Edge! Come and see the very latest development plans for The Patron Edge. Karl Vosper Toptix and Kieran Healey Blackbaud.
We’re delighted to share with you the very latest plans for The Patron Edge! Designed with feedback from organisations across multiple sectors and territories and over 200,000 hours R&D this truly dynamic system caters for the specific requirements of any ticketing, marketing and CRM needs. This overview also include a live presentation and covers of a number of 'industry firsts' within the system.

Bridging the funding gap – Panel Discussion. Christopher Goodhart, Blackbaud, Sue Daniels, EAPG and John Nicholls, Managing Partner, Arts Quarter LLP
Arts organisations are facing their most challenging few years in terms of funding. Changes in Gift Aid, match funding schemes from the DCMS, more input from Arts Council England, cutbacks from local authorities - what will all of these mean? Panel Discussion covering 

• How organisations’ missions look at fundraising
• Fundraising best practice
• Donor Acquisition

Dynamic pricing. How to be Smart and Dynamic in your Ticketing Strategy for cultural venues and attractions’, Kieran Healey, Blackbaud
We are constantly exploring new methods to drive audience development, reach and attendance. You already know a fantastic amount about your patrons, through your CRM ticketing database. This session will explore how – in current and future versions of The Patron Edge – Blackbaud are developing functions to price based on what you know. Topics include:

• Smart Price Donations
• Smart Ticketing
• Towards Personalised Patron Journeys

You should attend this session if your interests include Arts & Culture, Ticketing Practice,  The Patron Edge & Future Versions

Crowd funding: friend or foe? Looking at the rise of people power in fundraising. Sarah Gee, Indigo Ltd
With the Government's continuing suggestion that philanthropy can make up the shortfall in available state funding, the arts sector is turning to new and innovative methods to raise money, including crowdfunding.  Find out more about the rise of people power in fundraising, and whether this would suit your organisation.

Data – Building a solid foundation from CRM systems to marketing and development. Catriona Mackay, Royal Scottish National Orchestra
Ever felt like you’re bashing your head against a brick wall when it comes to clean, useful data in your organisation?  If so, this session is for you.  Catriona Mackay shares practical tips you can use right now to improve the quality of data capture within your organisation.  This session will look specifically at the effective communication of data protection questions, improving data accuracy/capture and pre-empting duplicate data nightmares.

From cradle to grave. Successful client management and the importance of diversification of funds. Christopher Wynn, Edinburgh International Festival
Unify, Simplify, Diversify. Christopher Wynn, Director of Development at the Edinburgh International Festival, talks about the successes and challenges of transferring three disparate databases into Raisers Edge, the simplification and streamlining of an ageing membership programme including the implementation of Net-communities to increase revenue.  And how the International Festival found great success ( and record income) by diversifying its funding to include increased International Partners support and the deployment of a major gifts program into the funding mix.

New wine in old bottles. Nick Boaden and Su Matthewman, West Yorkshire Playhouse.
West Yorkshire Playhouse talk through the process of how they utilised basic PEO functionality to make their website more customer friendly, and how upgrading to a new version helped them look again at how they were using packages and memberships to increase customer loyalty.
 
Nick and Su have a combined Arts Marketing experience of over 25 years. This presentation is intended to be reassuring and honest about their experiences with Blackbaud, and to demonstrate how, by getting involved in technical change with your existing ticketing solution provider, there’s an opportunity to refresh your customer relationships and force old dogs to learn new tricks.